You are probable Here because You are interested in Fabrics, but Please Forward to anyone interested in a different view of Sales. The most recent version of the following can be found at How People Really Buy
THINKING LONG AND HARD ABOUT HOW PEOPLE REALLY BUY
If you want to sell, think long and hard about how people buy - not how they say they buy or think they buy.
We all have something to sell, even if it is only ourselves. If you'd like to know about what I sell, click HERE for more information.
If you are giving a presentation, people are judging you. They like to think they are rational, but emotions play a large part.
Typical Business Advisers point out the obvious - what may be true for the general public, but not for particular groups. You should consider what your prospects, not people in general, want.
People will not admit, even to themselves, that they are often irrational. You cannot control this.
For example, I am not sure I could be completely fair to someone who happens to resemble someone who I had a bad experience with, even many years ago.
Even though people are not always rational, the Internet can be used to help create the image you need for success.
The hard truth is prospects are looking for a reason NOT to buy from you. To find this reason, a prospect will ask the following, either directly, or just to himself.
Do I need this product or service? Maybe I need something similar, but not quite the same.
What does it cost?
Is this guy competent and will he do what he says?
Can I do it myself for Free?
Can I get it somewhere else for less?
Can I delay a decision and think about it?
The Internet can be used to get you before your Prospect, at the right time, and successfully handle all of these questions - then you can be more successful.